Asia Plantation Capital Showcases it’s Oud Oil at IFEAT’s Perfumery Workshop

KUALA LUMPUR, Malaysia, Oct. 16, 2015 / PRNewswire — As the exclusive supplier to French, niche luxury perfume house Fragrance Du Bois – as well as other renowned perfume brands – award-winning sustainable plantation company Asia Plantation Capital needs no introduction in the essential oils and fragrance industry.

Perfume workshop by Joanna Norman, with Asia Plantation Capital’s 100% pure, natural Oud oil as one of the ingredients

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At the recent annual IFEAT (The International Federation of Essential Oils and Aroma Trades) Conference, which was held from the 28th of September to the 1st of October in Colombo, Sri Lanka, Asia Plantation Capital not only stepped up to the plate as title sponsors for the event, but also provided its rare, precious and 100% pure Oud oil for a perfume workshop hosted by global perfume expert and Chanel fragrance consultant, Joanna Norman.

Themed ‘Asia – Source Of Essential Oils And Medicinal Plants’, the week-long conference covered several topics and issues regarding the complex and exciting flavour and fragrance industry, with the overall aim of encouraging environmental protection by pushing sustainability and good practices in the sector.

The all-day workshop saw attendees ranging from essential oils suppliers, experts, to perfume connoisseurs – who were given insights into the properties of a remarkable ingredient, and instruction on how to construct a fragrance from scratch with Asia Plantation Capital’s 100% pure, natural Oud oil as an integral element in the composition.

The perfumery workshop also explored how the perfumer creates a fragrance by identifying raw materials, building accords and combining ingredients that produce an end product so much greater than the sum of the parts.

By design, the workshop is interactive, allowing participants to invoke all their senses to create a unique, self-inspired fragrance, as well as expanding their communication skills when describing ingredients and the ways in which they complement one another.

“I am sure that we have all noticed the increasing presence of Oud perfumes on the market,” said Joanna Norman. “There used to be fewer than 10 Oud-based fragrances, and then suddenly, every brand seemed to have an Oud scent as part of its collection. Oud is such a dynamic and interesting ingredient. It challenges a perfumer in every ‘scents’ – pun intended.”

“Asia Plantation Capital’s Oud oil,” she concluded, “is of the very highest quality, and not only that, is sourced sustainably. Sustainability is a key topic at this conference.”

About Asia Plantation Capital

Established officially in 2008 (although operating privately since 2002), Asia Plantation Capital is the owner and operator of a diverse range of commercial plantation and farming businesses across the Asia-Pacific region and around the world, and is part of the Asia Plantation Capital Group of associated companies.

Leading the way in sustainable plantation management, Asia plantation capital prides itself in a ‘holistic’ sustainability approach by working closely with, and supporting local communities in providing social and cultural support, as well as investment, to move these communities away from deforestation and illegal logging activities, previously seen as a main source of income in some regions of Asia.

With nearly 126 plantations and agricultural projects on four continents in Thailand, Malaysia, China, Laos, India, Cambodia, Sri Lanka, Myanmar, Vietnam, North America and Europe, Asia Plantation Capital is one of the largest vertically integrated producers of Oud oil and Agarwood in Southeast Asia.  Asia Plantation Capital is also the recipient of two sustainable forestry awards from and The European.

About Fragrance Du Bois

Fragrance Du Bois is a niche luxury perfume house born from the richest essences of nature, crafted by fifth generation perfumers from the 17th century French traditions of Grasse. All Du Bois fragrances are created using 100% pure, organic Oud oil and other sustainably-sourced ingredients from plantations managed by award-winning company, Asia Plantation Capital.

Having just celebrated its first anniversary of its flagship boutiques in Singapore and Malaysia, Fragrance Du Bois is looking forward to more developments in Dubai, Hong Kong and Thailand. Fragrance Du Bois creates only the finest experience in bespoke perfumery, all while staying true to its ethos – ‘Personal luxury with a conscience’.

About Joanna Norman

Joanna has spent nearly 30 years working with fragrance and was originally trained by leading supplier, IFF, in both London and Paris. Her professional background includes all aspects of fragrance development, marketing, sales and training. Researching fashion and fragrance at the Royal College of Art fuelled Joanna’s passion to explore perfumery and sensory design combining aesthetics and business.

Joanna is a senior corporate trainer and lecturer at Kingston University. She is currently the chair of judges for the Jasmine Awards and member of the Fragrance Foundation Education Committee pioneering the use of the sense of smell in primary education.

Notes for Editors:

For further information, please contact:

Zureina Maidin
PR & Marketing Director, Malaysia
Mobile: +6013-774-1009

Samantha Tham
PR & Marketing Executive, Malaysia
Mobile: +65-9144-0933